UNICEF

UNICEF is the world's leading children's rights organization. Operating in 190 countries, UNICEF works every day of the year to secure children's rights to safety, survival, development, and participation. Based on the Convention on the Rights of the Child, they negotiate with authorities and politicians to ensure all children can live, grow, and reach their full potential. UNICEF supports children throughout their upbringing by providing essentials such as clean water, nutrition, vaccines, education, and protection from violence, abuse, and discrimination. They also maintain ongoing disaster preparedness, prioritizing children in crises and emergencies. Together, we change children's lives.

Since 2009, we have produced and sold products benefiting UNICEF. The funds raised support UNICEF's Core Resources for Results, which form the foundation of their work. These funds are not earmarked, allowing UNICEF to allocate them where they are most needed.

Pictura contributes 16 SEK or 25 SEK per box to UNICEF. For 25 SEK, UNICEF can, for example:

• provide 6 packets of nut cream to save malnourished children's lives

• administer 5 doses of measles vaccine

• purify over 2,670 liters of water, ensuring children have safe drinking and washing water

BRIS

BRIS is a children's rights organization funded by contributions from businesses, private donors, foundations, and partly by the government. Their work focuses on providing support and assistance to vulnerable children and youth. BRIS also advocates for improving the conditions and rights of children and young people.

We have created cards and seasonal teddy bears to support BRIS's work for children's rights. BRIS plays an important societal role with a helpline where children can call, chat, or email to reach a counselor at any time of day or night.

Cancerfonden

Cancerfonden is an independent, non-profit fundraising organization. Their vision is to defeat cancer. The goal is to reduce the number of people in Sweden affected by cancer and increase survival rates. To achieve this, Cancerfonden funds research, spreads knowledge, and influences public opinion through advocacy and networking.

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"We value our long-term partnership with Pictura, which over the years has helped fund vital cancer research.

Cancerfonden's vision is to defeat cancer – this is accomplished through education, advocacy, and research funding. Progress is possible thanks to donors and partners. Cervical cancer is one form that can potentially be eradicated. It is almost exclusively caused by a virus called HPV, for which there is a vaccine. All children are now vaccinated in school, and during 2023 a project offers free vaccination to young women who missed it in school. Women aged 23 to 64 in Sweden are also invited for gynecological screening at varying intervals to detect cervical cancer early. Thanks to research support, more people are surviving cancer."

– Jeanette Sundin, Head of Fundraising, Communications and Digitalization, Deputy Secretary General