Beauty

We sell hair fashion and beauty products under the Beauty brand.

We offer a wide range of hair products including brushes, clips, hair ties, hairpins, and much more. Beauty also includes manicure and pedicure products. The Beauty range features an attractive mix of basic and fashion items with a high turnover rate.

Yarn

Under the Falkgarn brand, we offer a carefully selected range of best-selling products for the grocery trade.

The range is continually developed through close collaboration with manufacturers worldwide. You can find yarn patterns via the link "Falk garn website - Danish" below. The site is available in several languages, including Danish.

www.falkgarn.se

Greeting cards

It's more than just cards. It's a concept.

It's more than just a card – it's a concept. We are the leading card supplier in Scandinavia, and for over 50 years we have produced cards and helped millions of people worldwide send heartfelt greetings to their loved ones. Our extensive range includes cards for every occasion, from births, christenings, and namings to birthdays, weddings, anniversaries, condolences, and much more. Our creative designers in studios in Sweden, France, and the USA collaborate with artists worldwide. We offer cards for all stages of life, printed on environmentally certified paper. Our various collections include segmented lines for specialist retailers, grocery stores, and discount retailers. We provide one of the widest selections of greeting cards on the market.

Home office

We are one of Scandinavia's largest suppliers of office products.

We sell high-quality products under our own brands Backemarks and Writer, featuring many basic items with trendy designs and sustainable materials. We also work with many well-known brands to create a complete and balanced selection for schools and home offices.

Christmas

Pictura's Christmas collections combine Nordic tradition with a modern touch.

The cards are high quality with many special finishes, clearly showing you've chosen a card from Pictura. Besides cards, our Christmas range includes paper, ribbons, gift tags, bags, stickers, and more, sold under various brands to cover many styles. We are also proud of our two charity series, where 20% of the recommended price goes to either UNICEF or the Christmas Tag Foundation.

• Christmas cards

• Wrapping

• Satin ribbons

• Gift tags

• Gift bags

• Stickers

Calendars

Calendars make everyday life easier.

Pictura offers all kinds of calendars, from small pocket calendars to large wall calendars, including yearly and academic planners. Besides traditional bestsellers, we offer niche products like life planners, senior calendars, and sustainable calendars made from waste from hazelnut and corn production. Our in-house calendars are printed on paper from sustainable forestry and include Danish holidays and flag days. We collaborate with our French design studio, which provides expert photography and design. We also have calendar partnerships with Mayland, Fortuna, Unicef, the Christmas Stamp Foundation, and Politikens Forlag.

Toys

Our toy range is well-tested and developed for the grocery trade.

We offer hundreds of toys in a balanced mix of bestsellers and new products. Our toys are fun, educational, and developmental, encouraging creativity and imagination, including an exciting selection of painting and drawing materials. During summer, we offer promotional stands with summer toys, balls, and soap bubbles. We strive to deliver safe, high-quality products and work hard on quality and environmental control to meet EU toy safety standards. We collaborate with several well-known brand suppliers who share our values.

Party

When it comes to parties, we're the experts!

We have a large, broad, and detailed range that makes every party a success. Party items are sold under the Happy Party brand, covering everything from traditional bestsellers to niche trend products. Major launches also include licensed products from brands like Disney. We offer products for both children's and adult parties that can be combined for a festive overall experience. The range includes flags, balloons, cake candles, paper tableware, and garlands. All our party products meet European safety standards as a minimum.

Gift wrapping

A well-curated section with everything needed to create an elegantly wrapped gift.

The clear display makes it easy for customers to coordinate colors with their purchase. The wrapping range includes products for all festive occasions and is refreshed several times a year to suit the season and offer variety and unique value. We offer several styles and designs to meet different customer expectations and preferences.

Reflectors

We are one of Scandinavia's leading distributors of reflectors for both children and adults.

We develop our own designs and collaborate with well-known brands like Babblerne and charities such as UNICEF and the Christmas Seal Foundation. CE-marked reflectors with unique designs improve safety for children and adults alike. Reflectors come in many forms and can be attached to backpacks, strollers, and zippers.

Our wide range includes:

• Hanging reflectors

• Tassels

• Release bands

• Zipper reflectors

• Elastic reflector bands

Stickers

We offer both unique "Pictura designs" created in our studio and licensed stickers featuring popular characters from Disney, Peppa Pig, and more.

Our stickers include glitter, foil, holographic, foam, googly eyes, and much more. We also have a wide range of flag stickers for festive occasions. Besides creative stickers, we offer a beautiful office and basic range. Here you'll find a variety of labels to help organize everyday essentials. Our stickers meet European safety standards, and those classified as toys comply with EN71 safety requirements.

Sewing accessories

A complete range of thread, needles, appliques, hemming and edging tapes, and many other sewing accessories. These products are sold under the Falk brand, known for quality and functionality.

Seasonal and confirmation

For seasons and celebrations, cards, decorations, and party supplies are displayed in inviting stands. Seasonal cards come in a wide variety of designs, prices, and formats.

We have products for these seasons and celebrations:

• Valentine's Day
• Graduation
• Father's Day
• Confirmation
• Mother's Day
• Easter

Invitations

We offer a beautiful and wide range of invitations, place cards, and thank-you cards for every occasion.

Whether it's a birthday, christening, confirmation, wedding, or any other celebration, you can always find something in our lovely collection to suit your event. Invitations and place cards are made in matching styles and designs, creating a cohesive theme throughout the celebration. We offer both licensed products featuring popular characters and elegant designs from our own studio, all of the highest quality.