Our history.

Pictura was founded in 1969 in Sweden, initially focusing on importing and selling yarn and knitting patterns. Over time, the company began producing art reproductions before shifting its focus to greeting cards. The first branch outside Sweden was established in Norway in 1975, followed shortly by expansions into Denmark and Germany. By the late 1980s, Pictura ceased selling reproductions and posters to concentrate solely on cards, gift wrap, and gift items. Today, Pictura operates in eight countries through sister companies within the group, and its products are distributed to many other countries. Pictura is now Scandinavia's largest supplier of greeting cards to retailers. We also offer a wide range of non-food items, including office supplies, gift wrapping, party accessories, calendars, stickers, and more. Our customers include both specialty shops and grocery stores. Our operations are primarily managed from the Danish office in Roskilde and the headquarters in Karlstad, northern Sweden.

Sustainability

At Pictura, sustainability means running our business commercially and financially responsibly while minimizing environmental impact and promoting good social conditions. We prioritize using high-quality, durable raw materials that bring lasting joy. For example, all our cards are made from environmentally certified paper sourced from sustainable forestry. We avoid materials that may contain harmful substances. We have long worked to reduce packaging materials and replace fossil-based materials with renewable alternatives.

By shipping some paper displays flat, we reduce the environmental impact of transportation. We also optimize and coordinate both our product deliveries and sales team logistics.

Code of Conduct for our suppliers

Pictura's code of conduct is based on ILO conventions on labor conditions and rights, as well as the UN Convention on the Rights of the Child. This includes policies against child labor, forced labor, discrimination, and supports freedom of association and collective bargaining. The products we sell are made by companies complying with ethical laws and regulations in their production countries. This means adhering to laws regarding employee wages, working hours, health and safety, and environmental regulations. For suppliers located in countries classified as high-risk by amfori BSCI, we conduct third-party audits as a basis for ongoing collaboration.

Product safety

It is essential that only approved and safe products reach consumers. Our products are manufactured in compliance with relevant EU directives and regulations, such as the Toy Safety Directive, regulations on materials in contact with food, and the REACH regulation governing chemical use in products. We ensure compliance through product testing by accredited laboratories and stay updated on regulatory changes.

Personal data processing

We respect your privacy and want you to feel confident when sharing your personal data with us. For this reason, we have established this policy in accordance with applicable data protection laws, outlining how we protect your rights and privacy.

As a customer, potential customer, supplier, or other stakeholder of AB Pictura, we may need to process your personal data. We are committed to responsible data collection and processing. This information provides a comprehensive overview of how we collect, process, and your rights regarding personal data. Its purpose is to fully describe AB Pictura's data processing under GDPR.

Data controller

AB Pictura, with registration number 556344-7191 and address Kanikenäsbanken 8, 652 14 Karlstad, is the data controller responsible for your personal data.

Why do we process your personal data?

Your data is processed to enable us to contact you, enter into and/or fulfill agreements, and comply with laws and regulations.

What personal data do we process?

We only process personal data in line with applicable laws and where there is a legal basis. Processing is limited to maintaining communication with stakeholders, fulfilling contractual obligations, and complying with legal requirements. The personal data we may process includes:

• First and last name

• Address

• Email address

• Phone number

• Job title

• Personal identification number

• Health information

• Photographs

How do we obtain access to your personal data?

Personal data is collected during interactions with customers, potential customers, suppliers, or other stakeholders. We only request relevant data based on legal grounds and legitimate interests.

Legal basis for processing

Your data is processed to fulfill our obligations to you and to comply with laws and regulations. The legal bases include contracts, legal obligations, and legitimate interests.

Is your personal data processed securely?

We have procedures to ensure your data is handled securely. Only staff who need access to perform their duties can view your data.

For sensitive data, we have additional access controls, limiting access to authorized personnel only.

Your data is mainly stored and processed within the EU/EEA. Occasionally, data may be stored outside this area by our service providers, but we ensure they comply with appropriate data protection standards.

When do we share your personal data?

We may share your data with selected third parties, always taking contractual, legal, technical, and organizational measures to protect it. This may include sharing necessary information with authorities. To fulfill our obligations, we may share data with suppliers or subcontractors who meet data protection standards.

How long do we keep your data?

We retain your data as long as necessary to meet our obligations and comply with legal retention periods. For other purposes, such as accounting, data is stored only as long as legally permitted or required.

Your rights

Under GDPR, you have several rights regarding your data. You can contact us anytime to exercise these rights. To do so, please reach out to our GDPR officer; contact details are at the bottom of this page.

Access to personal data

You have the right to know what personal data we process about you and can request a summary of this information.

Correction and deletion

If your data is incorrect or no longer needed, you have the right to have it corrected or deleted. We process your data to fulfill our legal obligations.

Restriction of processing

Under certain conditions, you can request restrictions on how we process your data, limiting its use to specific purposes.

Right to complain

You have the right to file a complaint with the Data Protection Authority if you believe your data is mishandled. More information is available at www.datatilsynet.dk.

Responsibility

AB Pictura is responsible for processing your personal data. For questions about this policy or to request more information, please contact us at kundtjanst@pictura.se or 054-14 82 00.

This policy was last updated on 26/10/2022.