UNICEF + Pictura

UNICEF has initiated a broad cooperation together with Pictura, one of the leading greeting cards companies in Europe. Pictura has a strong platform being present in a number of markets. This cooperation makes it possible for UNICEF to reach a lot of people.

UNICEF and Pictura has created a strong product by connecting the UNICEF brand with the Pictura high quality Products. The added value creates a surplus that UNICEF uses to help children worldwide.