Welcome to Pictura

Pictura was founded 1969 and is today the largest distributor of greeting cards for retail stores in Scandinavia. Besides cards we also offer a wide assortment of wrapping papers, stickers, party articles, gift products and more.

Our products

With our large assortment we can offer a wide variety of products. Products like cards, stickers, wrapping paper and reflexes are just some of many that we have.



Cancerfonden(The Swedish Cancer Society)

The Swedish Cancer Society and Pictura cooperation started over 10 years ago and has been much appreciated both among Pictura customers and end consummers. The Cancer Society cards have been a success year after year.


UNICEF and Pictura has created a strong product by connecting the UNICEF brand with the Pictura high quality Products. The added value creates a surplus that UNICEF uses to help children worldwide.